SAFESONA FOUNDING TEAM

KRISHNA PRASAD
Entrepreneur with more than 20 years of experience in consumer technology business. Also the CEO & Co-Founder of Interaction One a digital agency that combines technology, creativity and the science of consumer behavior to solve difficult consumer problems. Clients like Google, Godrej, GE, HDFC Bank, Republic TV, Wipro, Lee, Times Now, United Colors of Benetton, Brigade, WeWork, SAP etc have benefited immensely from the experience Krishna Prasad brought to their consumer business. Before founding Interaction One, Krishna Prasad was the Chief Experience Officer of Dentsu an agency that operates in 145 countries with a revenue of more than 932 million Yen. Prior to Dentsu, Krishna Prasad worked for a little less than a decade for Microsoft running their MSN business in South Asia. Krishna Prasad was also part of the team that launched Indya.com in India with funding from Rupert Murdoch’s STAR group.
RAJNISH
Serial entrepreneur & business leader with more than two decades of experience, building global brands & companies in FMCG, digital media, online video, Pay TV, sports broadcasting & retail space. After several years as an entrepreneur and working for companies like Microsoft, ESPN STAR Sports, Amul etc Rajnish’s core interests today are in attempting to solve some of India’s biggest problems like financial inclusion, education, jobs and governance. Rajnish worked with some of India’s leading philanthropists to set-up Independent And Public-Spirited Media Foundation that provides financial support to more than two dozen public-spirited and socially impactful digital news organisations. Rajnish is also a mentor with Villgro Innovations Foundation. Villgro actively promotes social entrepreneurship and works with different stakeholders to create and support an eco-system that empowers social entrepreneurship by means of seed funding, mentoring, networking and recognition.
UDAY PASRICHA
An India centric market researcher from the early 80’s focused on niche identification for small & medium business. The market entry strategic input has always been based in helping to identify some differentiator that creates a new need against the norm effort to try & satisfy only an existing demand. This consultation led to experimentations as an entrepreneur; almost always in services & specialty products which have not been introduced to Indian industry. This led to being promoter of Permaweld Private Limited in 1998 and IndiaEyeGraphics around year 2000 as extensions of Third eye. Permaweld Started as a service provider for critical maintenance products and predictive services & now offers Energy audits and predictive surveys for process resources like air, steam, gases, insulation and PSV losses referred to as fugitive leaks. Now with more than 20,000 man hours of audits provided to almost 100 establishments across India Permaweld moves on. IndiaEye Graphics is a graphic art company striving to meet graphic art needs like high quality raster to vector conversion of Image where maximum detailing is required to more than 100 customers world-wide. The consulting focus since 2003 has evolved to using cognitive tools for solution design which are agnostic to topic or segment. There is minimal use of self knowledge when using design thinking. Uday’s focus has essentially been only on implement ability of any idea using “existing resources”. The process is based on cognitive tools developed by the company SIT and referred as the “Closed World Principle (www.sitsite.com)